Posts with #seo tag

Published on June 26 2016

You've spent a lot of time devoted to making your website the absolute best it can be. Weeks of market research followed by weeks of web design have yielded an Internet presence that truly defines what you and your company have to offer.

So, it's with much regret that I inform you that this is not the end of your website development. In fact, it's just the beginning. Sorry.

The Internet is a big, big place. There are millions of websites out there, all vying for the limited attention of a finite amount of potential clients and customers. In order to get noticed, you have to implement search engine optimization (SEO) strategies that get your website ranked as highly as possible by Google, Yahoo, and all of the other search portals. This means developing relationships where highly ranked sites link to your website, and vice-versa.

SEO is tough work - it's not a matter of peppering your website with the hottest search terms or links to only the most popular sites. You need to keep up with your SEO efforts every day, actively managing your links, making and maintaining contact with new link partners, and forging new territory on your steady climb to the top.

If it sounds hard, that's because it is hard. Sure, there are people who cut corners and join automatic link-trading services, but guess what? They don't get ahead for long, because they eventually get busted by the search engines for terms-of-use violations and are removed from the listings entirely.

Get LinkAssistant Powerful SEO Software for Managing Link Relationships

LinkAssistant clears all of that tedious manual SEO work off of your desk. With LinkAssistant, you'll be able to build meaningful link exchanges that actually benefit your visitors and your search engine rankings! Use LinkAssistant to easily find and manage link partners, produce personalized emails, create your Links pages, and more!

Get LinkAssistant Powerful SEO Software for Managing Link Relationships

LinkAssistant is your personal envoy, sitting by your side and making link partner recommendations that you review and choose to accept or decline. Because the app functions much like a human assistant, it is completely search engine friendly, so you avoid accusations of abuse or violating terms of use.

Get LinkAssistant Powerful SEO Software for Managing Link Relationships

LinkAssistant offers you a number of ways of discovering new link partners, whether by web research or by importing an existing URL list from a file or website. For each potential match, you can review their page rankings and popularity, then make an informed decision as to whether you wish to initiate contact. It's that easy!

Get LinkAssistant Powerful SEO Software for Managing Link Relationships

One more thing! LinkAssistant even helps you manage your ongoing link partnerships by checking to see if your partners have actively linked to you. If there's no reciprocal link, LinkAssistant lets you send a tickler email, suspend your own link to that site, or remove that site from your list of partners, all in a single click.

Get LinkAssistant Powerful SEO Software for Managing Link Relationships

LinkAssistant is your solution to streamlining the process of finding and maintaining link partnerships. Increase your traffic and increase your page ranking, all with LinkAssistant!

Get LinkAssistant Powerful SEO Software for Managing Link Relationships

Free download LinkAssistant Powerful SEO Software for Managing Link Relationships

Article Source: Get LinkAssistant Powerful SEO Software for Managing Link Relationships

Bitsdujour Giveaway and Discounts:

See comments

Written by LinkAssistant

Published on #SEO

Repost 0

Published on June 26 2016

Do you know who is linking to your website, blog article, any product in your web shop? Or do you know who is linking to your competitors and how they got the #1 Google ranking that’s been eluding you for months or even years? Or are you wondering whether your links are safe and you aren’t risking your Google rankings?

The old good backlink tool everyone’s been loving since 2007 is now re-incarnates as SEO SpyGlass Professional New, giving you answers to all link questions.

Get SEO SpyGlass Professional to Get Top of Google With High-Quality Links

SEO Spyglass Professional New is a more powerful, speedy, and amazingly good-looking backlink checker, powered by world’s 3dr biggest link index (WebMeUp):

  • - See who is linking to your website, a competing site or any webpage at all.
  • - Find risky links that can cause a Google penalty.
  • - Single out valuable links that can bring in top 10 Google rankings.

Do all this faster, see more links and enjoy a modern, sleek interface of SEO SpyGlass Professional New!

Get SEO SpyGlass Professional to Get Top of Google With High-Quality Links

Get the Professional edition of the new SEO SpyGlass Professional New at a huge 65% discount. Pay as little as $43.95 instead of $124.95 for this recharged site promotion tool everyone loves.

SEO Spyglass Professional New lets you discover, track, review, and compare backlinks, letting you gauge the performance of your website while also giving you insight into competitor activity. With SEO Spyglass Professional New, you’ll be able to discover effective link strategies that will significantly improve your SEO rankings, with in-depth analysis over 50 factors that control how backlinks affect your site. Stuff like domain reputation, anchor texts, social signals, and loads of other things you’ve never even heard of!

Get SEO SpyGlass Professional to Get Top of Google With High-Quality Links

Free download SEO SpyGlass Professional to Get Top of Google With High-Quality Links

Article Source: Get SEO SpyGlass Professional to Get Top of Google With High-Quality Links

Bitsdujour Giveaway and Discounts:

See comments

Written by SEO SpyGlass

Published on #SEO

Repost 0

Published on June 26 2016

You've got your website looking good, you've got the eCommerce ironed out, there's only one more thing to do -- you've got to get that site on Google!

Well, you're in luck! With Website Auditor it's never been easier to shoot your site up the Google rankings. Website Auditor gives you first-rate, personalized SEO advice and lets you optimize your website with the confidence of an SEO expert.

Get WebSite Auditor Professional An SEO Tool that Guarantees Top Search Engine Rankings

The key to maximizing sales and visitors is a killer, search-engine-friendly landing page that ranks #1 in Google for your main keywords, brings in streams of highly targeted visitors, and flips those visitors into cash-generating buyers.

But what exactly makes search engines love your website?

Get WebSite Auditor Professional An SEO Tool that Guarantees Top Search Engine Rankings

In a nutshell, it's all about the on-page optimization of your website. Each search engine has it's own ways of deciding how high webpages should be ranked given the keywords you specify. With WebSite Auditor, you'll know exactly what any major search engine wants from your specific site.

Get WebSite Auditor Professional An SEO Tool that Guarantees Top Search Engine Rankings

Here's how it works. WebSite Auditor finds a set of search engine leaders that also utilize your particular keywords. Next, it analyzes the pages of these search engine leaders in order to determine exactly what they didto achieve their ranking.

Finally, Website Auditor determines exactly what each specific search engine needs in order to rank your own website as high as possible. Be certain that every single line, word, or link on your webpage is serving your search engine ranking as efficiently as possible!

Get WebSite Auditor Professional An SEO Tool that Guarantees Top Search Engine Rankings

Website Auditor doesn't just analyze individual pages, it literally works with your website in it's entirety to optimize its structure. It will quickly find and fix the following issues:

  • Broken links
  • HTML code errors
  • Duplicate content
  • 404 and other server response code errors
  • Non-indexed webpages
  • Missing or excessively-long titles, inaccurate meta descriptors, and any other issues that interfere with your site's rankings.
Get WebSite Auditor Professional An SEO Tool that Guarantees Top Search Engine Rankings

Website Auditor is so intuitive! It produces personal A-Z Optimization Reports with targeted advice that are next best to a face-to-face SEO consultation! WebSite Auditor will guide and inform every step of the way -- even a complete beginner will feel like an SEO pro in no time!

New Feature Alert! WebSite Auditor can now be used to generate an XML sitemap for a website, and then automatically submit it to the major search engines: Google, Yahoo, Bing and Ask.

Website Auditor couldn't be simplier for newbies, but it doesn't stop there. Those with a bit more SEO experience can access detailed analysis of effective keyword use for a particular webpage, including keyword density, prominence, and number of keywords per HTML element

Get WebSite Auditor Professional An SEO Tool that Guarantees Top Search Engine Rankings

Free download WebSite Auditor Professional An SEO Tool that Guarantees Top Search Engine Rankings

Article Source: Get WebSite Auditor Professional An SEO Tool that Guarantees Top Search Engine Rankings

Bitsdujour Giveaway and Discounts:

See comments

Written by Website Auditor

Published on #SEO

Repost 0

Published on June 26 2016

How do you know how your website is doing in comparison to your competitors? How can you find out how your site ranks across Google, Yahoo, and Bing and develop strategies to incorporate the most profitable keywords into your copy? Just get Rank Tracker Pro!

Get Rank Tracker Pro to Supercharge Your Search Engine Ranking

Rank Tracker Pro tracks the rankings of your site and competing sites across the major search engines, while identifying the most profitable keywords for SEO purposes. With Rank Tracker Pro, you’ll be able to build reports demonstrating rank progress for submission to clients and management. Featuring a completely redesigned UI, a library of help videos, and a highly effective penalty detection feature, the latest version of Rank Tracker Pro is better than ever before.

Get Rank Tracker Pro to Supercharge Your Search Engine Ranking

Imagine being able to automate keyword research and rank checking tasks, immediately increasing productivity. Plus, gain access to a Quick Domain Analysis Tool that gives you all of your key SEO stats in a single location, in addition to Moz's Page and Domain Authority stats. Rank Tracker Pro is a powerful component of SEO powerSuite, nominated for the US Search Awards this year in the Best SEO software category.

Get Rank Tracker Pro to Supercharge Your Search Engine Ranking

Free download Rank Tracker Pro to Supercharge Your Search Engine Ranking

Article Source: Get Rank Tracker Pro to Supercharge Your Search Engine Ranking

Bitsdujour Giveaway and Discounts:

See comments

Written by Rank Tracker

Published on #SEO

Repost 0

Published on June 26 2016

Sometimes it can feel as if your website, as good as it is, is just a grain of sand on a beach of millions of other sites. You've got the products, services, and content, so how do you go about raising awareness of your Internet presence? How do you make sure that you show up at the top of the list of hits when people use their search engines? The only surefire way is to implement effective SEO (Search Engine Optimization) strategies, and the best way to do this is to use SEO PowerSuite Professional!

Get SEO PowerSuite Professional to Achieve Search Engine Rank Supremacy

SEO PowerSuite Professional is a set of four powerful tools -- each with its own unique and special talents. When combined, they form an arsenal of SEO optimization that drives increased traffic to your website and boosts your search engine ranking far past that of your competitors! Sound good? Let's take a look:

Get SEO PowerSuite Professional to Achieve Search Engine Rank Supremacy

First, there's Rank Tracker! The core of any SEO strategy has to be focused on the keywords that people use to find your site, and Rank Tracker is the ultimate tool to help you research the best keywords to use, as well as find rankings for those in search engines. Rank Tracker fill find crazy detailed local rankings for your keywords, based on the GPS location. Use those magic words as part of your SEO strategy, and watch that trickle of traffic transform into a flood!

Get SEO PowerSuite Professional to Achieve Search Engine Rank Supremacy

Next up is WebSite Auditor! Because keyword selection and density aren't the only things that you need to float your SEO boat, WebSite Auditor will analyze your website's structure and content, highlighting the exact areas for improvement and providing export and optimization reports. Just follow the handy recommendations made by WebSite Auditor and you'll be much better positioned to remain at the top of the search rankings.

Get SEO PowerSuite Professional to Achieve Search Engine Rank Supremacy

Part of the formula that determines how highly your website ranks in search engine results is the number of sites linking to yours, and you absolutely need to know where your competitors stand in this regard. SEO SpyGlasslets you discover over 100,000 competitor backlinks, empowering you to formulate an informed, intelligent link-building strategy. Just plug in any domain name and instantly see which sites link to it! And, as you've come to expect from SEO PowerSuite Professional, you can always export data and produce reports to study with your team.

Get SEO PowerSuite Professional to Achieve Search Engine Rank Supremacy

Lastly, there's LinkAssistant!The tool has been recently rebuilt to focus entirely on quality-oriented link prospecting in line with the new-school 2016 link building techniques. Use LinkAssistant to find quality link prospects, reach out instantly, and manage your links in a single dashboard.

Get SEO PowerSuite Professional to Achieve Search Engine Rank Supremacy

So there you have it. With SEO PowerSuite Professional, all of your SEO bases are covered! Optimize your site with the best keywords, content, and structure, and strengthen your rank by establishing link relationships with influential sites. All of this while keeping a close eye on what your competitors are doing, then outperforming their best efforts!

Last but not least, enjoy the cost-effective and feature-rich desktop SEO PowerSuite, enhanced with cloud storage for projects and reports for better collaboration.

Free download SEO PowerSuite Professional to Achieve Search Engine Rank Supremacy

Article Source: Get SEO PowerSuite Professional to Achieve Search Engine Rank Supremacy

Bitsdujour Giveaway and Discounts:

See comments

Written by SEO PowerSuite

Published on #SEO

Repost 0

Published on March 26 2016

When it comes to optimizing your website, many factors play an important role in helping your website perform its best.

Two strategies that are commonly used are on-page and off-page Search Engine Optimization. Which is the better strategy you ask? Well there isn’t an easy answer between the two because they are both equally essential and effective when it comes to strengthening your digital strategy.

You could think of on-page and off-page SEO as two items that should not be sold separately; like peanut butter and jelly, it just isn’t the same without both. You can try to use just on-page SEO or just off-page SEO, but if you’d like your website to perform to its maximum potential, using both strategies is the most effective method.

On-page SEO vs Off-page SEO: Which One to Take for Your Digital Strategy

Off-page SEO

Think of off-page Search Engine Optimization as a way to get visitors to your website. Off-page SEO is the process of optimizing the pages on your website by getting links that will lead back to your site. As you increase your number of links and quality of links, you will in return increase your rank in search engine results.

For example, if you establish dozens of links that trail back to your website on “How to Get Organized” from a ton of quality authority sites related to organization topics, Google will realize you may be sharing very useful content and you will ultimately end up higher in search results.

Keep in-mind, link building is extremely important when it comes to off-page SEO, but without producing quality content that others will want share and link to, it will be difficult. That’s where on-page SEO comes in.

On-page SEO

On-page Search Optimization focuses on your actual website pages. Important components of on-page SEO consist of:

  • Content: Original, quality content such as articles, blogs, infographics, images and other types of copy are important because they reflect the quality and individuality of your site and product. A website with poor content will NOT survive!
  • Internal Linking: Internal linking is the process of linking to pages within your website. This is a way to let search engines know about your other pages and identify your site’s most important pages. Not only does internal linking help visitors navigate through your site, but will also increase the chances of keeping them on your site longer.
  • Page Titles and Meta Descriptions: You wouldn’t write a 300 page unique novel without incorporating a title and description that distinguishes it from other novels or else no one would read yours. Just like that novel, every page you produced for your website is unique and required a lot of work, so why not make it worth clicking on? Having a unique title that sums up your description will distinguish your website from the millions of other results. Descriptions are what the site searcher will see in the search engine results page. Like the title, it is best it is unique and descriptive.
  • Formatting: This is also very important when it comes to succeeding with on-page SEO. Image should be original and optimized by using ALT tags and the correct size or else the less important content will stick out over the important message your are trying to appeal to your customers.
  • URL Structure: This is an extremely important part of on-page SEO. Make sure your permanent links (the URL of each page) are less than 255 characters and reflect on the main points of what the actual page is about.

Above all, on-page SEO and off-page SEO are like “Ying and Yang,” you just simply need both to fully succeed and receive maximum results.

Article Source: On-page SEO vs Off-page SEO: Which One to Take for Your Digital Strategy

See comments

Written by SEO

Published on #SEO

Repost 0

Published on March 19 2016

White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of a search engine. In this tutorial, you'll learn:

  • What White Hat SEO is, exactly
  • How White Hat SEO can affect your website and business
  • How to Implement Effective White Hat SEO Tactics Without Breaking the Rules

So, What is White Hat SEO, Anyway?

White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google. Examples include:

  • Offering quality content and services
  • Using descriptive, keyword-rich meta tags
  • Making your site easy to navigate

Why Are White Hat SEO Techniques Important To You?

Not engaging in White Hat SEO can get your site banned from Google and other search engines!

As the number one search engine, Google is visited by hundreds of millions of people per day, and each visit presents the potential for your site to be discovered by a new user. Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet's most commonly used search engine. What's worse, once you're banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.

Why risk it? Check out a complete description of Google-approved SEO techniques at Webmaster Guidelines. Google's Webmaster resources are the go-to place to learn Google white hat SEO practices.

Should You Implement White Hat SEO Methods?

Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business. Does this mean you can't use automation in your search campaigns? Definitely not!

WordStream has the best of both worlds: intelligent, cutting-edge automation that makes it easier to rank your site, as well as tools like an SEO keyword tool that enable you to observe Google's guidelines. Let's revisit Google's suggestions for SEO best practices and take a look at how WordStream can help:

Offer Quality Content and Services

WordStream's Keyword Discovery Tool and Long Tail Keyword Tool provide content ideas and product enhancements. These tools work together to grow your keyword list and content suggestions by recording search queries that brought people to your website and automatically adding them to your WordStream keyword database for your review.

White Hat SEO Tutorial, Get Great Search Performance
Use Descriptive, Keyword-Rich Meta Tags

By organizing your keywords based on relevance, our Keyword Grouping Tool works as a guide for meta tags and meta keywords, including common misspellings and different variations of your keywords.

White Hat SEO Tutorial, Get Great Search Performance
Make Your Site Easy to Navigate

Use the software's Search Engine Optimization tools to visualize and implement keyword hierarchy and Information Architecture. Once keywords are grouped by relevance and popularity, it's easy to see which of your pages should receive higher prominence across your website.

White Hat SEO Tutorial, Get Great Search Performance

At the end of the day, it's usually good to play it safe. After all, getting on Google's bad side doesn't really help anyone. White Hat SEO practices produce effective, long lasting and ethical improvements to your website and are always good business practice. However, running with the crowd has its consequences too, especially if you want your website to stand out from the competition. If you follow White Hat SEO practices in the same way everyone else does, you're not doing much to stand out, and you may not achieve the search results you desire.

What you want is a mix of White Hat and Black Hat: Think creatively to get ahead of others without breaking the rules. Learn how to think outside the box while minimizing risk on our page regarding Grey Hat SEO.

Article Source: White Hat SEO Tutorial - How to Improve Search Performance While Maintaining Your Integrity

See comments

Written by White Hat SEO

Published on #SEO

Repost 0

Published on March 17 2016

Off-page SEO is not just about links.

It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.

As smart bloggers and content marketers, we usually start with on-page SEO.

But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your site.

Depending on your marketing goals, the time you spend on off-page SEO will vary. Dr. Pete Meyers from Moz observed that many site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other site owners, those percentages are reversed.

Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.

Otherwise, why would people waste time linking to it?

People only cite, reference and share content they like. Even in a brick-and-mortar business, if your product is helpful and affordable, you’ll get a lot of word of mouth referrals from your current customers.

SEO can be scary, especially when you don’t know what steps to take to rank your fresh content pages in Google top 10. But, if you can develop a basic understanding of on-page and off-page optimization, you’ll be way ahead of your competition.

The Detailed Guide to Off-page SEO

If you’re ready, I’m going to walk you through everything you need to know about off-page search optimization.

What is Off-Page SEO?

“Off-Page SEO” refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results.

Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.

On-page SEO happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.

The Detailed Guide to Off-page SEO

Preparing a Site/Page for Link Building

Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page content might be.

The Detailed Guide to Off-page SEO

Site owners are often tempted to skip initial preparations for link building. But it’s important that you give this top priority, because preparing a site will ensure that you’re mindful of the links you sent to them.

Dr. Peter J. Meyers reviewed some of the brands that won (and lost) at Google search in 2015. Sites that lost ground in organic search rankings didn’t have a strong foundation.

The Detailed Guide to Off-page SEO

Sure, the majority of these sites have strong domains that have been around awhile, but the basic elements that boost a page’s power aren’t there.

So how do you ensure that your web pages are ready for link building?

i). Laying out your internal pages

Optimized internal pages can make a huge difference in your overall rankings. This includes interlinking your pages using random keywords (with more emphasis on your brand name).

According to Brian Dean’s famous post, “Google’s 200 Ranking Factors,”

The number of internal links to a page indicates its importance relative to other pages on the site.

More specifically, you should have silo pages that connect to your category pages and supporting pages (posts). That way, when you send a link to the homepage, the juice flows through your category and supporting pages, thus boosting your search performance.

The Detailed Guide to Off-page SEO

Smart SEO professionals don’t just throw links at a page. Instead, they lay out the pages so that each link will pass SEO juice to other interconnected pages.

None of your internal pages should stand alone. Make each page an integral part of your site and include seamless navigation. This is essential to your site users and your search engine results.

Ideally, pages addressing the same or related topics should be linked together in order to provide a rich experience for the users.

The Detailed Guide to Off-page SEO

In search engine optimization, internal pages are often overlooked. Most SEOs and site owners don’t realize that much of a site’s “SEO value” flows from how the internal pages are structured.

This is usually made possible when you have links from high-value pages on the same site.Silo your pages properly if you want a healthy link equity between your internal pages.

Ken Lyons shared 3 ways to ensure that your internal pages are well-structured and your links evenly distributed, before going out to get inbound links from external sources:

Remember that it’s no longer only about the quantity of links you have. The quality of links to your internal pages is as important as the structure of the pages themselves.

In fact, sometimes reducing the number of links pointing to your internal pages could help your SEO efforts.

For example, CMS North America, a manufacturer of 5 axis CNC machines, had an established website with 170 indexed pages. Yet, the site wasn’t generating substantial search traffic.

The Detailed Guide to Off-page SEO

By auditing their site using the Internal Link Juice Tool, they discovered that the site had 168 links pointing to the homepage.


This was more than best practices called for, which is especially a problem when the SEO juice from those links doesn’t flow to internal pages.

They initiated a new navigation structure and removed some of the links pointing to silo pages, while retaining the links that supported usability (such as “contact us” and support pages). In all, 70 links were removed.

After 6 weeks of re-structuring the internal pages’ links and the homepage, most of the fresh pages and links had been re-crawled by Google’s spider.

The company saw improved rankings for 18 of the 21 keyword phrases the site was targeting. Keywords that were already ranking on page 2 improved an average of 3.7 ranking slots.

ii). Do the basic on-page SEO: On-page SEO is important. After all, you don’t want Google to view your site as a neglected portal.

I’m sure you’ve heard enough about meta tags and keyword density. Yet, there are other important on-page SEO factors that matter and that are often overlooked. This on-page SEO infographic from Backlinko lays many of them out for you:

The Detailed Guide to Off-page SEO

One of the reasons why many authority sites no longer dominate the top organic listings is because they’ve neglected basic on-page SEO.

You want to link to your internal pages using the keyword that best defines that page.

When you create a landing page that you would like Google to rank highly, you should pass more SEO juice to that page from your important pages.

If Google is seeing a lot of pages on your site for a particular search term, and is unsure of which one to rank higher than the others, you’ll struggle to drive organic traffic no matter how much value you provide.

And that’s what the basic on-page SEO process is all about. There’s no magic secret formula. Just ensure that your pages are well structured, your keywords specified, and signals being sent to Google in the right manner.

Here’s an example: Daily Mail Online, a popular online magazine that ranks highly for several keywords, failed to dominate the top listings during the 2014 World Cup. Other brands took their spots:

The Detailed Guide to Off-page SEO

The online magazine missed out on this opportunity to attract thousands, if not millions of search users, given the sheer interest in the tournament (with a spike peak around June 18).

The Detailed Guide to Off-page SEO

With several brands dominating Google’s first page rankings, Daily Mail Online missed out for the term “World Cup.” Each new article published about the World Cup overlapped with Daily Mail’s landing page, which they desperately wanted to rank better than other pages (shown in pink).

The Detailed Guide to Off-page SEO

What’s happening here is that Google is seeing lots of pages from Daily Mail Online for this search term, and is unsure of which one should be ranked highest.

This has a lot to do with internal page linking — or the lack of it.

To capitalize on the trending search term at the time, Mail Online could have linked back to the hub page from every internal page (especially those related to ‘Word Cup’).

This would have been a strong signal to Google that this page was significant and perhaps useful to users.

Sadly, Daily Mail had lots of opportunities to link back to the hub from relevant blog posts and pages, but they didn’t do so.

The Detailed Guide to Off-page SEO

iii). Pick thematic keywords: Although links are still the icing on the cake, the upshot to SEO that controls every other factor is the keywords you choose.

Keywords are the fundamental building blocks for your content campaign. In the diagram below, the more accurate view of on-page SEO shows that use of related keywords and primary keywords accounts for 7.5% and 40% of on-page SEO, respectively.

The Detailed Guide to Off-page SEO

In his book, Keyword Research: How To Find and Profit From Low Competition Long Tail Keywords, author Nathan George said that to succeed in business, you have to help a lot of people.

So the question becomes, how do you find people to help? The answer: Keyword research.

But not all keywords are created equal. If you want to improve the odds of driving organic traffic to your site, then you need to pick thematic keywords.

The word “thematic” simply means having or relating to a particular subject.

So when you’re picking keywords, focus on those that are related to a particular subject. You can’t afford to spread your net too wide. Here’s an example:

Let’s assume that your business delivers WordPress theme customization services. It’s important to find the right related keywords that you can create content around.

Simply plug your main keyword (wordpress theme customization) into the Google Keywords Planner search bar. Click the “Get ideas” button. Here are thematic keyword phrases:

The Detailed Guide to Off-page SEO

Remember that you’re in business to help others. By knowing the words, phrases, and search terms they use in search, you can more easily tailor your content to meet their needs.

You can supercharge the power of your keywords by switching towards branded keywords. In other words, instead of targeting “SEO tips,” you could niche down and include your brand or domain name (e.g., Moz SEO tips, Neil Patel SEO).

Domain or brand-oriented keywords usually bring up several​ results from the same site in Google search results.

The Detailed Guide to Off-page SEO

Of course, you have to create useful content. When you see several of your pages ranking in Google search results, it doesn’t matter what positions those pages hold – you can pass more link juice to them through any of the link building strategies below:

The Detailed Guide to Off-page SEO

Branded thematic keywords will give you an edge over the competition. No matter how many top brands are dominating the top 10 organic listings, you can find yourself driving motivated visitors to your site.

When it comes to on-page SEO, the title tag is the most important factor. That’s why it’s important to use your keywords in the right manner in your titles.

Brian Dean did some experiments and found that when you start a title with keywords, you rank better in the SERPs.

In general, the closer you place the keyword in the beginning of the title tag, the more weight it’ll have with search engines.

The Detailed Guide to Off-page SEO

So let’s assume you chose to target these 3 keyword phrases below:

  1. web design strategy
  2. WordPress theme developer
  3. cost of website design

You can model these titles because they all place keywords at the beginning:

  • Web Design Strategy: How to Finally Design a Website That Converts
  • WordPress Theme Developer: 7 Factors You Should Consider First
  • The Cost of Website Design for Small Business Owners

Starting your title tag with the targeted keyword is important. But, that only applies when you truly want to improve the search performance of a given keyword. There are situations when you create content without focusing on a keyword. Here’s how Brian puts it:

The Detailed Guide to Off-page SEO

When you’re targeting keywords in on-page optimization, don’t just keep reiterating those primary keywords over and over.

Instead, use synonyms or latent semantic indexing (LSI) terms. LSI keywords have one purpose – to help search engine spiders extract meaning from normal keywords (especially those with more than one meaning). For example, Apple, the computer company vs. apple, the fruit.

Ideally, if you were writing content on a subject related to Apple, the company, Google expects you to mention relevant words and terms that are common to the organization.

The Detailed Guide to Off-page SEO

In the same vein, if I were writing about Microsoft Windows 10, in order to help Google spiders extract the exact meaning of your page and serve the right users, I’d mention words and phrases such as Bill Gates, Operating System, OS, Windows 8.0, etc.

Stay away from mentioning your primary keyword (e.g., cheap airline tickets) over and over in your content. Google will view that as over-optimization and may well penalize you.

The Detailed Guide to Off-page SEO

When you mention other synonyms, you can optimize your content the right way (at least in the way Google and users want).

If I were to write an article targeting the keyword “how to get blog traffic,” here’s what I’d do: replace the search term with these LSI keywords:

  • How to get blog traffic
  • how to generate traffic to blog
  • drive web visitors to blog
  • get online blog visitors
  • Attract web traffic to my blog

At a glance, you can see that the above keywords are related to the primary keyword (how to get blog traffic).

In your internal pages, you can use these LSI keywords in your title tags and you’ll be just fine. But, imagine what it would seem like if all your pages are were all targeting one keyword – with no variations.

In Google’s ranking algorithm, the presence or absence of latent semantic indexing keywords go a long way towards determining where your web page ranks, because it’s a strong quality signal to Google.

You might be wondering how you can find these synonymous words. The good news is that there are several tools that you can use to research LSI search terms. Simply follow these steps:

a). First step: Go to Lsigraph.com and input your primary keyword (e.g., cheap airline tickets). Solve the captcha, then click the “Generate” Button:

The Detailed Guide to Off-page SEO

b). Second step: Select LSI keywords from the list. Simply locate the keywords that’ll be ideal for your content. Then use them.

The Detailed Guide to Off-page SEO

On-page keyword optimization all boils down to researching, choosing and integrating keywords that you can easily rank for. You don’t want to compete with top brands with higher and stronger domain authority.

That’s why you should also focus on long-tail keywords. You already know how to find and use them to improve your search rankings. I generate over 20,000 organic visitors to this blog, specifically from long-tail search.

With only 5 hours of work, Jamie Press turned Google Autocomplete ideas into traffic & rankings. He helped his clients to create useful content that ranked #2 and #3 in search results at the time.

The Detailed Guide to Off-page SEO

How to Get Relevant, Authority and User-Friendly Backlinks

Almost 100 billion searches are made on Google every month for content, products, and services. And that’s just a portion of the market.

This was announced recently at Re/code’s Code/Mobile conference by Amit Singhal, senior vice president of Google Search.

The Detailed Guide to Off-page SEO

He also explained that more than half of those searches are coming from mobile devices.

To the majority of SEOs, content marketers, and bloggers, backlinks are the most important off-page SEO factor. And, they might be right.

That’s because natural links from authoritative and relevant websites act as an independent “vote of confidence,” that helps search engines trust your website more.

The Detailed Guide to Off-page SEO

When Google’s search spider crawls your site, looking for fresh content (sometimes depending on your sitemap settings), it indexes your new pages and and prepares them for search users.

After your pages are added into its vast index to be returned in search results when relevant search queries are triggered, Google uses several algorithm factors to determine where those pages will rank.

In the SEO world, we refer to these as Google’s ranking factors. They’re the determining factors for organic web page rankings. Fortunately, you don’t have to memorize all of the ranking factors — good news, because according to Google, there are over 200 of them.

But the most important factor as far as SEO is concerned is links. Well, not the links per se, but the impact of such links. Some other off-page factors are:

In the past, if I generated 100 links to my page, and you had only 20 links, Google would view my web page as more authoritative and valuable than yours.

Link quality wasn’t all that important at the time.

But today, links are perceived differently. A lot of questions arise when Google sees a link pointing to your web page. For example:

  • Where does the link come from?
  • What prompted the site owner to link to you?
  • What is the link quality? (I.e., is it from an authority site?)
  • How fresh is your link?
  • How natural is your link profile?
  • And so on…

When building links to your site or internal pages (which is more ideal in today’s SEO), focus on relevant, authority and SEO-friendly links.

Let’s discuss some of the ways to get these valuable links:

1). Broken link building: Even though I’ve written tons of posts on broken link building, sadly, not many people do it. Most people still rely on guest blogging. Don’t get me wrong – guest blogging is still a great way to acquire the right links.

But, guest blogging can only take you far. Worse, it requires a lot of research for the right topic. Then you have to find the right blogs, write the post, submit the post and wait for it to be published.

On the other hand, broken link building is easy, faster than guest blogging and could provide a substantial avenue to earn the right links.

The Detailed Guide to Off-page SEO

When I launched my nutrition blog, I leveraged broken link building tactics and generated a handful of natural links from trusted sites through that strategy.

The opportunities are just endless when you capitalize on dead links. Because in reality, the internet is broken…literally.

Lots of links that you see on authority blogs are actually dead. As hosting expires, sites are messed up during file transfer or migration or typing mistakes happen and links are bound to break. They lead to 404 error pages, which don’t appeal to users (more on this later).

All these broken links are to your advantage.

There is nothing new or fancy about fixing broken links. This link building tactic will never become outdated or fizzle out, because the internet will always have new broken links that need to be fixed.

If you have too many dead links on your blog, and are wondering whether your search performance will be affected, you don’t have to worry. According to the Official Google Webmaster Central blog, 404 error pages or broken pages won’t affect your site’s ranking.

404s are a perfectly normal part of the web; the Internet is always changing, new content is born, old content dies, and when it dies it (ideally) returns a 404 HTTP response code. Search engines are aware of this; we have 404 errors on our own sites, as you can see above, and we find them all over the web. In fact, we actually prefer that, when you get rid of a page on your site, you make sure that it returns a proper 404 or 410 response code (rather than a “soft 404”).

Although Google likes to see a proper 404 error page, do you think it’s a good experience for the user? Absolutely not.

When people click on your web page from an organic results page, they’re not expecting to see a 404 error page, but rather want to see the exact content they searched for.

The Detailed Guide to Off-page SEO

Imagine how frustrated people will be when they searched for “best digital wrist watch,” only to click on the first result and see an error page.

A few of these searchers will likely mark the site address and vow never to visit again. Obviously, the user experience was poor. And there’s nothing that drives people away more than a poor user experience, which is a natural indication of your overall customer service to the searcher.

The result of this can be disastrous. According to Sacramento Design Network, “85% of your business could be lost due to poor customer service.”

The Detailed Guide to Off-page SEO

In a nutshell, broken link building breaks down to four simple steps: conduct a backlink analysis on a relevant website, find a broken link, contact the owner, and let them know about their dead links.

The Detailed Guide to Off-page SEO

Since you’re helping the site owner locate non-functional links, they might do you the favor of including a link to your website. Ideally, offer a replacement link when appropriate.

If I linked to a particular web page from my Neil Patel blog and found the links to be dead, I could easily replace it with another relevant and high-value resource. If that high-value page belongs to you, that’s both SEO juice and a valuable link.

Trust me, you can get it right the first time, and build the right links to your web pages using this tactic. You’ll find these resources really helpful:

2). Create and distribute compelling infographics: There’s no doubt about it – infographics still work and will likely continue to work in the future.

The Detailed Guide to Off-page SEO

While infographics can still yield impressive results, you have to understand that not all infographics will get the job done.

If you were reading QuickSprout in Q1 and Q2 of 2015, you’ll most likely agree that my infographics are top notch. In fact, I spend up to $1,000 to have a single infographic designed.

However, if you’re on a tight budget or just starting out, you may not be able to afford $1000 infographics.

Alternatively, you can use Dribbble to find professional infographic designers for half the price. If you decide to use Visual.ly, you’ll get a better design – but their service costs more.

The Detailed Guide to Off-page SEO

A lot of content marketers still use infographics to attract the right audience, acquire authority links, and grow their email list.

For instance, Ken Lyons shared a case study recently of how WordStream created a useful infographic that helped a lot of people. Interestingly, the infographic earned a link from CNN, and drove loads of traffic to its site.

Ann Smarty, a prolific content marketer, created a useful infographic that generated 10 powerful links in just 2 days.

Right Casino Media also generated more than 10 quality links from strong domains with its infographics.

The Detailed Guide to Off-page SEO

Whether you’re a B2B or B2C company, you can use visual marketing to drive engagement with your target audience and earn editorial links from the right sites.

What’s more, your ideal customers will respond better to visual content than plain text. Data from HubSpot found that the human brain processes visual information 60,000x faster than plain text.

That might help explain the continuing demand for infographics, which has increased by 800%.

Here’s the current growth trend:

The Detailed Guide to Off-page SEO

I love creating and distributing compelling infographics. Like any compelling content, when you give it sufficient initial promotion, an infographic has a greater chance of going viral.

The good news is that you’ll continually generate organic traffic to your blog when people start to share your infographics.

In my experience, I’ve found that infographics generate 37.5% more backlinks than a typical blog post. This makes creating infographics an irresistible link building tactic that you should definitely try.

If you’re ready to create and distribute infographics to improve your off-page SEO efforts, the resources below will be helpful:

Of course, there are other ways to build quality links to your web pages. For example, you can leverage blogger outreach to build relationships that will yield better links, and use social media outreach to claim unlinked brand names from relevant blogs.

How to Avoid Google Penalties for Unnatural Links

Backlinks are really important, especially if you want to sustain your site’s ranking position. But we can’t talk about off-page SEO without mentioning Google penalties and unnatural links.

The Detailed Guide to Off-page SEO

The truth is that links can significantly affect search performance – for better or worse.

If you ask pro bloggers which factor they think has the strongest impact on search rankings, many of them will say “links.”

Top brands, small businesses and blog owners are also into link building. Data from MarketingSherpa’s 2012 Search Marketing Benchmark Report found that 59% of companies have done external link building.

You want to avoid Google’s penalty as much as possible, because recovering from a penalty can be daunting and very difficult.

Many things that used to interest Google — such as links from high PR sites — no longer have that strong impact.

Google is now more concerned about user optimization, user intent and valuable content. The focus is no longer on the search phrases people use, but their purpose for using that particular phrase.

The Detailed Guide to Off-page SEO

A full backlink analysis can help you pinpoint which links are good or bad for your site – and how to stay off Google’s penalty radar.

Google hasn’t yet clued the SEO community into any step-by-step process for staying safe.However, there are things you can do to ensure that your site isn’t penalized.

These best practices have helped me generate over 700,000 blog visitors to QuickSproutwithout experiencing any penalty due to unnatural links and over-optimized anchor text.

i). Create content and optimize for the users first: You probably already know what this means. The question is, are you putting your users first?

To truly put users first, forget about mentioning your keywords several times in the post, especially if it doesn’t flow naturally.

Putting users first goes beyond keyword usage. Sometimes you may not outright target any keyword, yet somehow your content looks too promotional.

Users don’t like to be sold. Instead, help them by creating valuable content. As much as you can, integrate data into your blog posts, and use visuals to convey your message clearer.

If you help them with great content, they’ll want to know more about you.

ii). Diversify anchor texts: After conducting a full backlink analysis and seeing where your links are coming from, you should next work to diversify your anchor texts.

Diversifying your anchor texts simply means using different keyword phrases, brand names, and generic terms so that Google will view your links as natural and not manipulative.

The Detailed Guide to Off-page SEO

After all, if you didn’t do anything fishy to get the links, then your links shouldn’t all have exact match keywords in their anchor texts, right?

When diversifying your anchor texts, make relevance your top priority. Google will analyze your link based on the topic of the referring page and how thematically consistent it is with yours.

You know that it’s impossible to control where you get links from. Anyone can share your content and link to it however they please.

Since you can’t control your anchor texts or where the links come from, you should use your brand name as anchor text more often.

The Detailed Guide to Off-page SEO

If you’re a social media expert and you’re interviewed by a car blog, you should use your brand name as anchor text.

That’s because these topics — cars & social media — aren’t thematic or closely related and Google uses the anchor text of external links to the page to judge the quality, relevance and usefulness of any link gotten from there.

Last, but not least, make sure that you get links from high-quality sites, disavow low-quality links from thin pages, blend nofollow links into your link profile to make it natural and publish fresh content to increase brand mentions.

Conclusion

It’s high time to get off your site and to network with other industry bloggers and site owners if you want to increase your search performance.

Understand that Google Penguin and other algorithm updates weren’t primarily targeting search results that didn’t have tons of incoming links.

You should always use white-hat link building strategies to improve your off-page optimization.

However, you need to prepare your web pages to receive authority link juice as you work hard to build and earn links. Make sure your site is easily navigable.

When it comes to creating a better content experience, it all boils down to answering users questions. Start by identifying the questions asked by your ideal customers. You can find these questions on Quora, Twitter and other social networks.

Above all, search engine optimization is not a hit-and-run marketing approach. You should approach it knowing that the efforts you put in today will pay off in the future.

Most of all, be consistent and patient and you’ll gradually climb to the top of Google’s results.

Which other off-page SEO best practices do you think are important for improving organic search rankings

Article Source: The Ultimate Guide to Off-Page SEO

See comments

Written by Off-page SEO

Published on #SEO

Repost 0

Published on March 16 2016

When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime.

If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic.

It’s a simple checklist that will bring in more search engine traffic from every piece of content that you publish:

Here’s my take on the on-page SEO insights from the infographic:

1. Leverage SEO-Friendly Permalink URLs

You want your page’s URL to be short and keyword rich. Avoid ugly URLs, like backlinko.com/p=123 or long URLs like: backlinko.com/on-page-seo-is-so-amazing-omg-its-the-best.

Google has stated that the first 3-5 words in a URL are given more weight.

"I think that keyword-rich URLs are getting less and less important as Google gets better at figuring out relevancy using things like Hummingbird. But they still bold keywords in a URL in the SERPS", said Brian.

On-page SEO, What You Should Know About It

Which makes it clear that keyword-rich URLs still carry some weight. Also, I’ve been experimenting with including ONLY my target keyword as the URL. It seems to make a small but significant difference.

2. Goal=Start Title With Keyword

Your title tag is the most important on-page SEO factor. You also want to pay attention to where you place your keywords in your title.

In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

On-page SEO, What You Should Know About It

"You don’t always need to start your title with your target keyword. But if there’s a keyword that you’re gunning for, make sure to put it towards the beginning", said Brian.

3. Dazzle with Multimedia

Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.

"You probably notice that I use a lot of images, diagrams, and screenshots here at Backlinko. That’s because I firmly believe that it makes my content straight up better.

But it has a nice SEO benefit to boot: multimedia helps you boost those user-interaction signals that Google has been paying more attention to. And it increases the perceived value of your content: which means that people are more likely to link to it", said Brian.

4. Use Outbound Links

This is an easy, white hat SEO strategy to get more traffic. Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.

"Not linking out might be the #1 on-page SEO mistake that I see people make. I usually link out 2-4x per 1000 words. That’s a good rule of thumb for most sites.

Keep in mind that the sites you link out to reflect on you. So make sure to link out to authority sites whenever possible", said Brian.

5. Drop Keyword in First 100 Words

Your keyword should appear in the first 100-150 words of the article.

On-page SEO, What You Should Know About It

"This is something that you probably do naturally.

But a lot of people start their posts off with a long, meandering intro…and use their keyword for the first time in middle of the post. It’s better to drop your keyword somewhere in the first 100 words or so. That helps Google understand what your page is all about", said Brian.

6. Wrap Your Title in an H1 Tag

The H1 tag is your “headline tag”. Most CMS’s (likeWordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set. But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.

"I used to just assume that WordPress hooked up my post titles with H1 tags…until I actually looked at my site’s code. Then I realized that some WordPress themes sometimes use H1 tags to increase text size. As an example, my email opt-in area at the end of posts used to use an H1 tag:

On-page SEO, What You Should Know About It

It’s worth checking out your site’s code to make sure you only have one H1 tag per page. That H1 tag should contain your target keyword", said Brian.

7. Nail Loading Speed

Google has stated on the record that page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.

Make sure it doesn’t take more than 4 seconds for your page to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.

You can easily check your site’s loading speed usingGTMetrix.com:

On-page SEO, What You Should Know About It

"CDNs and cache plugins are nice, but the #1 thing you can do to make your site faster is invest in premium hosting. Hostgator and Bluehost are decent for the money you’re paying. But they don’t hook you up with serious speed.

I’ve literally dropped loading times from 6 seconds to less than 2 seconds by switching from a $5 shared hosting plan to a top-notch host (I use Synthesis Hosting here at Backlinko). From a conversion and SEO standpoint, the ROI of premium hosting can’t be beat", said Brian.

8. Add Modifiers To Your Title

Adding modifiers like “2014”, “best”, “guide”, and “review” can help you rank for long tail versions of your target keyword.

"This is a great trick to wrangle in those super long tail keywords.

Notice that I made the title of this post nice and long: “On-Page SEO: Anatomy of a Perfectly Optimized Page”.

These modifiers aren’t targeting any particular long tail keyword. But that title will bring in a few more visitors every day than if I simply used “On Page SEO”, said Brian.

9. Use Social Sharing Buttons

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link. So don’t be shy about placing social sharing buttons prominently on your site.

In fact, a study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.

"Social signals aren’t an important part of the Google algorithm (yet). But social shares on sites like Facebook, Twitter and Google+ may give you a slight direct and indirect boost", said Brian.

10. Post Long Content

The SEO adage “length is strength” was supported by a SERPIQ.com industry study which found that longer content tends to rank significantly higher on Google’s first page.

On-page SEO, What You Should Know About It

Aim for at least 2000-words when targeting competitive keywords.

As a rule, I make sure all of my articles have at least 1000-words of meaty, useful content.

Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!““, said Brian.

11. Slash Bounce Rate

A bounce — when a visitor quickly leaves your site — might be used by Google to gauge a page’s quality. After all, if someone finds your site from Google and quickly clicks away, how good could your site be?

"Bounce rate isn’t the end-all-be-all of user experience metrics…but it matters. Adding internal links to the beginning of your content is one the easiest and most effective ways to decrease your bounce rate and improve time on site.

I think when people first get to a page they’re more “click happy” then when they’re deeper in an article. That’s why internal links at the beginning of your articles tend to get clicked more often…slashing bounce rate significantly", said Brian.

12. Sprinkle LSI Keywords

LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality).

I don’t go nuts about LSI because I usually write REALLY long content.

Long content increases the odds that you’ll naturally include LSI keywords in your content.

If you want to make 100% sure that you’re using LSI keywords, search for your keyword in Google and scroll down to the “Searches Related to…” area at the bottom of the page…

On-page SEO, What You Should Know About It

…And toss one or two of them into your post", said Brian.

Here are a few more important on-page SEO factors that I didn’t have room to include in the infographic:

Quality Content: I know that you’re sick and tired of hearing about “quality content”.

Even though search engines have no direct way of determining quality, they have plenty of indirectmethods, especially user-experience metrics like:

  • Repeat visitors
  • Chrome bookmarks
  • Time on site
  • Dwell time (more on that next)

In other words, great content definitely won’t hurt you. So there’s no reason NOT to publish awesome stuff.

Dwell Time: Bounce rate is important…but it’s not the end-all-be-all of user experience signals.

Why?

Because Google also uses “short clicks” vs. “long clicks” (also known as dwell time). Dwell time simply measures how long a searcher stays on your page before hitting the back button.

If someone hits their back button immediately after landing on your page, it’s a sign of a low quality page.

You can increase your average dwell time by writing long, engaging content that keeps people reading.

That way — even if they bounce back to the search results — you at least have a “long click”. That long click shows Google that you gave them something of value while they were there.

Internal Links: Internal linking is SO money. If you want to see a great example of how to internal link on your site, check out Wikipedia.

They add keyword-rich internal links to every entry:

On-page SEO, What You Should Know About It

Obviously, they can get away with 50+ internal links per page because they’re Wikipedia. I recommend a simpler (and safer) approach: link to 2-5 of your older posts whenever you publish a new one.

H2 and H3 Tags: I don’t think H2 and H3 tags are a big deal. But you should include your target keyword at least once in an H2 or H3 subheading. This also has the added bonus of making your content easier to read.

Image Optimization: I’ve found that traffic from image search to be pretty worthless (high bounce rate, low conversions etc.). That being said, I’ll take any visitor I can get. That’s why I always optimize each image around a keyword.

Make sure the file name includes your target keyword (for example, on_page_SEO.jpg) and that you include your target keyword as part of your image Alt Text:

On-page SEO, What You Should Know About It

Another reason to optimize your images for SEO: it gives search engines yet another clue of what your page is about…which helps it rank in organic search.

When Google sees images with alt text “blue widgets”, “green widgets” etc., it tells them: “this page is about widgets”.

Here’s How to Use These Techniques For Your Site

I made a free on-page SEO checklist for you that will help you put these strategies into action for your site.

It outlines — step-by-step — exactly how to use the techniques that I talked about in this post…including 2 strategies that I didn’t include in the infographic.

Article Source: On-Page SEO: Anatomy of a Perfectly Optimized Page

See comments

Written by On-page SEO

Published on #SEO

Repost 0

Published on March 13 2016

People that succeed with SEO do two things very well:

First, they identify SEO techniques that get them results.

Second, they put 100% of their resources into executing and scaling those techniques.

But you’re probably wondering:

“How do I find SEO strategies that actually work?”

Well today I’m going to make it easy for you.

All you need to do is carve out a few minutes of your day and tackle one of the 21 white hat SEO techniques below.

1. Find Broken Link Building Opportunities on Wikipedia

Broken link building has it all…

Scalable.

White hat.

Powerful.

There’s only one problem: finding broken links is a HUGE pain.

That is, unless you know about a little-known wrinkle in Wikipedia’s editing system.

You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away.

Instead, they add a footnote next to the link that says “dead link”:

Top 21 Actionable SEO Techniques to Use Right Now

This footnote gives other editors a chance to confirm that the link is actually dead before removing it.

And that simple footnote makes finding broken links dead simple.

Here’s how:

First, use this simple search string:

site:wikipedia.org [keyword] + “dead link”

For example, if you were in the SEO space you’d search for something like this:

Top 21 Actionable SEO Techniques to Use Right Now

Next, visit a page in the search results that’s relevant to your site:

Top 21 Actionable SEO Techniques to Use Right Now

Hit ctrl + f and search for “dead link”:

Top 21 Actionable SEO Techniques to Use Right Now

Your browser will jump to any dead links in the references section:

Top 21 Actionable SEO Techniques to Use Right Now

Backlinko reader Danny pointed out that Wikipedia actually has a list of articles with dead links. This makes finding dead links in Wikipedia even easier.

You can also use a new tool called WikiGrabber that allows you to search for dead links on Wikipedia pages.

Top 21 Actionable SEO Techniques to Use Right Now

Once you’ve found a dead link, now what?

Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.

But that would only land you a single link (and a nofollow link at that).

Here’s how to get the most out of the dead links that you find:

As you may expect, a resource that get linked to from Wikipedia usually has A LOT of links from other authoritative sites.

That’s why you want to take your broken link and pop it into ahrefs (or your link analysis tool of choice):

Top 21 Actionable SEO Techniques to Use Right Now

And you’ll get a long list of sites that you can contact about their broken link:

Top 21 Actionable SEO Techniques to Use Right Now

For example, the dead link I found on the SEO Wikipedia entry has 380 backlinks from 152 referring domains.

Top 21 Actionable SEO Techniques to Use Right Now

2. Discover Untapped Keywords on Reddit

Reddit is a keyword research goldmine.

Where else can you find a community of millions of people discussing every topic under the sun?

And when you read these discussions you’ll often stumble on awesome keywords that you’d NEVER find in the Google Keyword Planner.

Let’s say you ran a site that sold headphones.

Head over to Reddit Search and search for “headphones”:

Top 21 Actionable SEO Techniques to Use Right Now

If there’s a subreddit in that space, head over to that subreddit.

Top 21 Actionable SEO Techniques to Use Right Now

If not, just look at the search results that Reddit shows you for that keyword.

Keep an eye out for threads where people tend to ask a lot of questions (like an AMA or Q&A thread).

This one looks promising:

Top 21 Actionable SEO Techniques to Use Right Now

Next, scan the thread for potential keywords. Terms that pop up again and again are perfect.

For example, I noticed this model of headphones mentioned a few times in a headphone Q&A thread:

Top 21 Actionable SEO Techniques to Use Right Now

Sure enough, the keyword “Beyerdynamic DT-770” gets 2,400 monthly searches:

Top 21 Actionable SEO Techniques to Use Right Now

Trust me: you could spend the rest of the month playing around with the Google Keyword Planner and you’d never find that keyword.

But I found it after about 5-minutes on Reddit.

Invest an hour or so digging for keywords on Reddit and you’ll nab enough keywords to last you through 2018.

3. Find Link Prospects on Delicious

If you’ve been in the SEO game for a while you know that the best link opportunities come from people that have shared similar content in the past.

And the popular bookmarking site Delicious.com is one of the best places to find people that have shared content in your niche.

Here’s how:

First, head over to Delicious and search for a broad keyword related to your industry:

Top 21 Actionable SEO Techniques to Use Right Now

Find content that’s similar to yours and has a lot of bookmarks:

Top 21 Actionable SEO Techniques to Use Right Now

Then click on the bookmark link.

Now you’ll see all of the people that saved the link:

Top 21 Actionable SEO Techniques to Use Right Now

Next, look at one of the profiles to see if they have a website listed:

Top 21 Actionable SEO Techniques to Use Right Now

If so, head over to their site to find their contact information:

Top 21 Actionable SEO Techniques to Use Right Now

Finally, reach out to them to let them know about your similar piece of content.

Top 21 Actionable SEO Techniques to Use Right Now

Shout out to my friend Jason from Kaiser the Sage who introduced me to this technique in one of his blog posts.

4. Copy Adwords Ads to Make Killer Title and Description Tags

It’s no secret that compelling title and description tags get more clicks in the SERPS.

(In fact, REALLY good copy can actually steal traffic from the top 3 results)

But how can you possibly know what people want to click on?

That’s easy: look at that keyword’s Adwords ads.

You see, the Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests. Split tests to maximize clicks.

And you can use elements of that ad to turn your title and description tags into click magnets.

For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.

First, take a look at the Adwords ads for that keyword:

Top 21 Actionable SEO Techniques to Use Right Now

Keep an eye out for interesting copy from the ads that you can work into your title and description.

In our “glass water bottles” example, we have phrases like:

  • BPA-free
  • Keep you hydrated
  • Durable
  • Reusable

Here’s how the title and description tags might look:

Top 21 Actionable SEO Techniques to Use Right Now

As you can see, these tags include words that areproven to generate clicks.

5. Find A+ Link Prospects on AllTop

What if there was an up-to-date list of blogs in your niche that you could use to find quality link opportunities?

I have good news. There is. And it’s called AllTop.

AllTop is a modern-day directory that curates lists of quality blogs in almost any industry under the sun.

To find blogs in your niche, just go to the AllTop homepage and search for a keyword

Top 21 Actionable SEO Techniques to Use Right Now

Next, find the categories that fit best with your site’s topic:

Top 21 Actionable SEO Techniques to Use Right Now

And AllTop will show you their hand-picked list of quality blogs in that category:

Top 21 Actionable SEO Techniques to Use Right Now

6. Use Benefit-Focused Content Curation

Let’s face it:

Most content curation is pretty weak.

I think I speak for everyone when I say that I’ve read enough “top 100 posts you need to read” lists for a lifetime.

So how can you make your content curation stand out?

By tapping into Benefit-Focused Content Curation.

Benefit-Focused Content Curation is similar to most other types of curation, with one huge difference: it focuses on the outcomes that your audience wants.

I’m sure you’d like to see an example.

Here you go:

Top 21 Actionable SEO Techniques to Use Right Now

This is a guide I put together a while back called,Link Building: The Definitive Guide.

This guide has generated over 19,000 visits from social media, forums, blogs and search engines:

Top 21 Actionable SEO Techniques to Use Right Now

(I should point out that the guide’s design and promotion contributed to its success. But it all started with how the content itself was organized)

What makes this guide’s curation unique is that it’s organized by benefits, not topics.

For example, chapter 2 is called “How to Get Top Notch Links Using Content Marketing”:

Top 21 Actionable SEO Techniques to Use Right Now

Note that the title isn’t, “Chapter 2: Content Marketing”.

And most of the other chapters follow the same benefit-driven formula.

Why is this so important?

When someone sees a list of curated links they immediately ask themselves “what’s in it for me?”.

And when you organize your content aroundoutcomes and benefits, that answer becomes really, really obvious.

In other words, answering “WIIFM?” makes the perceived value of your content MUCH higher than a list of 100 random resources.

7. Link Out to Authority Sites

With all the talk about Hummingbirds and Penguins it’s easy to forget about an important Google algorithm update from 2003.

Despite being over 10-years old, Hilltop still plays a major role in today’s search engine landscape.

Hilltop is essentially an on-page SEO signal way that tells Google whether or not a page on the web is a “hub” of information.

How do they know which pages are hubs? Based on the quality and relevancy of the outbound links on that page.

If you think about it, this makes total sense:

The pages you link out to tend to reflect the topic of your page.

And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff.

(In fact, Moz’s ranking factors study found acorrelation between outbound links and higher rankings)

In other words, pages that link out to awesome resources establish themselves as hubs of helpful content in the eyes of Big G.

Bottom line: Link to at least 3 quality, relevant resources in every piece of content that you publish. That will show Google that your page is a Hilltop Hub.

8. Send Juice to Pages Sitting on Page 2 or 3

I’m not sure how else to say this:

If you’re on page 2 or 3 of Google’s search resultsyou might as well be on page 58.

So how can you give those pages a boost so they hit the first page and get send you some traffic?

Use one of my all-time favorite SEO techniques – throwing some internal links their way!

Here’s the 3-step process:

Step #1: Use Google Webmaster Tools (Search Console) to find keywords where you rank on the 2nd or 3rd page.

To find them, log in to your Google Search Console account and click on Search Traffic –> Search Analytics:

Top 21 Actionable SEO Techniques to Use Right Now

Make sure to check “position”. That way you’ll see the average ranking for each keyword.

Top 21 Actionable SEO Techniques to Use Right Now

Sort the results by “avg. position”:

Top 21 Actionable SEO Techniques to Use Right Now

Next, look for keywords with an average position of 11-30.

If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that it’s a keyword with some decent search volume.

For example, this page from Backlinko is ranking #12 for the keyword “SEO checklist”.

Even though I’m on the second page, I still get 550 impressions per month for that keyword:

Top 21 Actionable SEO Techniques to Use Right Now

Sure enough, according to the GKP, that keyword gets 720 monthly searches with a suggested bid of almost $5.00

Top 21 Actionable SEO Techniques to Use Right Now

Step #2: Identify authoritative pages on your site.

You can easily find the pages on your site with the most juice to pass around using ahrefs.

Just enter your homepage URL into the tool and click “Get Started”:

Top 21 Actionable SEO Techniques to Use Right Now

Then click on “Top Pages” in the right-hand sidebar:

Top 21 Actionable SEO Techniques to Use Right Now

That will show you the most authoritative pages on your site:

Top 21 Actionable SEO Techniques to Use Right Now

Step #3: Go to those pages and add internal links.

Finally, add internal links from those authoritative pages to the pages that needs a boost.

9. Use the Word “Because” In Your Outreach Emails

When someone sees an email pop into their inbox, two questions enter their mind:

“Who is this person?”
and
“What do they want?”

The faster you answer these questions in your outreach emails, the better your response rate will be.

But how can you do that?

It’s easy:

Use the word “because” very early in your email.

Believe it or not, the word “because” has surprisingly powerful effects on human psychology.

Research by Dr. Scott Key of Northern Illinois University tested whether people waiting in line to use a copy machine would let a stranger cut in front of them.

When the stranger asked: “Can I use the copy machine before you?”, only 61% people said “yes”.

But when the stranger asked: “Can I use the copy machine before you because I’m in a rush?”, 89% said yes

(That’s a 45% increase!)

Why such a huge difference?

It turns out that the word “because” makes a request — ANY request — seem more legitimate.

In the world of outreach, legit messages get better responses.

(Just look at all those lame guest post pitches that flood your inbox. If they actually took the time to look legit, they’d perform a lot better)

Here’s an example blogger outreach pitch that leverages the word “because” early on:

Top 21 Actionable SEO Techniques to Use Right Now

The person receiving that message knows why I’m emailing them after 2-seconds of reading.

But more importantly, the word “because” cements my reason for reaching out as more legit.

10. Write Mini Blog Posts for YouTube Descriptions

I don’t need to tell you that YouTube video results are dominating Google’s first page.

And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon.

But did you know that there’s a dead-simple technique that can get your YouTube videos to rank higher for competitive keywords in both YouTube and Google?

Well there is: write 200+ word video descriptions.

When most people upload a video to YouTube, they mindlessly toss a few words into the description box:

Top 21 Actionable SEO Techniques to Use Right Now

That’s a HUGE mistake.

Remember that Google can’t watch or listen to your video content.

Instead, they rely on your video’s text-based title and description to determine what your video is about.

Not only does this extra text-based information help you rank better for your target keyword…

…but it also ranks your video closely related long tail keywords.

For example, check out the description for my latest YouTube video:

Top 21 Actionable SEO Techniques to Use Right Now

That’s a high-quality, 200-word description.

Not only has this helped my video rocket to the first page of YouTube for the keyword “SEO Strategy”:

Top 21 Actionable SEO Techniques to Use Right Now

But it’s also pushed my video to the top of YouTube for long tail keywords, like “infographic SEO strategy”:

Top 21 Actionable SEO Techniques to Use Right Now

f you want to learn more about YouTube SEO, check out this step-by-step guide.

11. Reverse Engineer the Results on Page 6

Fun fact:

Reverse engineering pages 2-10 will often hook you up with top-notch link opportunities…

…opportunities that you’d miss when you only reverse engineer Google’s first page.

But you’re probably wondering:

“Is there really anything good to reverse engineer on page 6?”

The short answer: yes.

As Wil Reynolds points out, the idea that pages 3-10 are littered with low-quality sites is a myth.

He says that a lot of the results on Google’s inner pages are made up of people that started cool sites…but eventually gave up when things didn’t work out the way they planned.

Here’s the thing: before they moved on to the next project, they published some awesome resources.

Because these resources tend to be neglected, you can easily improve them and steal their links using The Skyscraper Technique.

For example, I did a quick search for “weight loss tips”.

Sure enough, I found this heavily linked-to resource on the 6th page:

Top 21 Actionable SEO Techniques to Use Right Now

As you can probably see from the screenshot, this page has A LOT of room for improvement.

However, because the author of this page used to care about his site, he was able to land links to this page from sites like eHow.com:

Top 21 Actionable SEO Techniques to Use Right Now

Other pages on this neglected site have attracted links from Livestrong.com (DA87) and LifeHacker (DA93).

Think you could take these outdated resources and make them better?

I know you can

12. Embed Long Tail Keywords In Title Tags

Here’s the deal:

If you only include one keyword in your title tag you’re leaving A LOT of search engine traffic on the table (and no, I don’t mean keyword stuffing).

Here’s what I mean:

I recently published a post called “White Hat SEO Case Study: 348% More Organic Traffic in 7 Days“.

My target keyword for that post was, “white hat SEO”. And I obviously included the keyword “white hat SEO” in the post’s title.

But I didn’t stop there.

I realized that the keyword “SEO case study” alsogot some decent traffic:

Top 21 Actionable SEO Techniques to Use Right Now

So I decided to embed that long tail keyword into the blog post title:

Top 21 Actionable SEO Techniques to Use Right Now

Within days I was ranking #1 for “SEO case study”:

Top 21 Actionable SEO Techniques to Use Right Now

As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”.

Because of that, I got traffic almost instantly from the keyword “SEO case study”.

And as that page has accumulated links, it’s made its way onto the first page for “white hat SEO” as well.

Top 21 Actionable SEO Techniques to Use Right Now

(But it took a few weeks to hit page 1)

If I had only optimized for “white hat SEO”, I wouldn’t have received ANY traffic until I hit the first page for that term.

Fortunately, my embedded long tail keyword “SEO case study” hooked me up with traffic right away.

Bottom line: Find long tails that you can embed into your titles.

You’ll get search engine traffic faster…and eventually rank the page for more than one term.

13. Hack Wikipedia for Keyword and Topic Ideas

Want to find untapped keywords that your competition doesn’t know about?

Then stop using the Google Keyword Planner and use this SEO technique instead.

Sure, The Keyword Planner is nice for monthly search volume and CPC information…but it’s HORRIBLE at generating new keyword ideas.

Why?

Well, the Keyword Planner only gives you VERY close variations of the keywords of your seed keywords.

So if you enter a seed keyword like “weight loss”, it will spit out keywords like:

  • Weight loss tips
  • Healthy weight loss
  • Fast weight loss
  • Weight loss diet

(You get the idea)

If you want to find keywords that are closely related to your seed keywords — but not straight-up variations — you need a human mind.

Or better yet, the thousands of human minds that contribute to Wikipedia.

Here’s how:

Head over to Wikipedia and enter a seed keyword (I’m going to use the keyword “insurance” in this example):

Top 21 Actionable SEO Techniques to Use Right Now

Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics.

These sections are…

The “Contents” box:

Top 21 Actionable SEO Techniques to Use Right Now

Callouts and sidebars:

Top 21 Actionable SEO Techniques to Use Right Now

Internal links:

Top 21 Actionable SEO Techniques to Use Right Now

And “See Also” sections:

Top 21 Actionable SEO Techniques to Use Right Now

You’ll usually come away with fistfuls of keyword and topic ideas from a single Wikipedia entry.

If you want to find even more keyword ideas, click on an internal link.

Then simply follow the same process for thatWikipedia entry. Rinse and repeat.

14. Use “Best of” Lists to Find Awesome Link Targets

This is one of my favorite SEO tips of all time.

If you do a lot of link building, you know that a list of high-quality, niche-relevant blogs is like money in the bank.

What you may not realize is that bloggers in your niche create these lists for you in the form of “best of” blog posts.

“Best of” blog posts are simply hand curated lists of the best blogs in a specific industry.

How can you find these “best of” blog posts?

Use these search strings:

“[keyword] blogs to follow”

“best [keyword] posts 2013”

“top [keyword] blogs to follow” + “2013”

For example, I just did a quick search for “fitness blogs to follow”:

Top 21 Actionable SEO Techniques to Use Right Now

I found this list of 60 awesome blogs in the fitness space after about 10-seconds of searching:

Top 21 Actionable SEO Techniques to Use Right Now

These 60 blogs are PERFECT places to reach out to the next time you want to promote a piece of content, find broken links or build a long-term relationship.

15. Publish Content With At Least 1000 Words

There’s no denying it: longer content CRUSHES short 300-word blog posts.

A study at the SERPIQ blog discovered that pages in the top 10 of Google’s search results tended to have at least 200o words.

Top 21 Actionable SEO Techniques to Use Right Now

Why do long posts work?

First off, long posts show Google that you’re providing in-depth information for searchers.

But that’s not all:

In-depth content flips an important emotional switch that pushes people to share online content:awe.

University of Pennsylvania’s Dr. Jonah Berger found that content that elicited awe made people 30% more likely to share it.

As you may expect, it’s REALLY hard to trigger a feeling of awe from a 350-word article…

…but in-depth pieces work like a charm.

16. Remember the “First Link Priority Rule”

Here’s an SEO mistake I see A LOT of people make:

Let’s say you have two links pointing to a page on your site…and both of those links are on same page.

Which anchor text does Google pay attention to? The first one? The second one? Both?

According to the First Link Priority Rule, only the first link:

Top 21 Actionable SEO Techniques to Use Right Now

Why is this important?

Let’s say you have a navigation bar on your site, like this:

Top 21 Actionable SEO Techniques to Use Right Now

Because your navigation is at the top of the page, Google sees those links first.

Here’s where things get tricky:

Let’s say that you drop a link to your “Recipe Index” page in a blog post with the anchor text “Healthy recipes”.

Unfortunately, the “Healthy recipes” anchor text is ignored by Big G. Google only counts the anchor text, “Recipe Index”.

Important Takeaway: Use keyword-rich anchors in your site’s navigation. As you just learned, the keyword-rich internal links that you add below them don’t count.

17. Create Your Own Keywords

This is one of the best pieces of SEO advice you’re ever going to hear:

You always rank #1 for keywords that you create.

What am I talking about?

When you create something truly original — like a brand, product, or a step-by-step system — you’re the only person optimizing for that term.

(After all, you made it up).

And if your creation becomes popular, you’ll suddenly find yourself ranking #1 for a high-volume keyword.

Let me show you an example:

I get a steady stream of organic traffic from people searching for one of my link building strategies, the “The Skyscraper Technique”:

Top 21 Actionable SEO Techniques to Use Right Now

In 2007 Merlin Mann was frustrated with the amount of time he was spending on email. So he created a system to help him plow through his inbox.

He named it “Inbox Zero“.

Today, the keyword “Inbox Zero” gets a staggering 2,900 monthly searches:

Top 21 Actionable SEO Techniques to Use Right Now

And as you may expect, he’s ranking #1 for the keyword he created:

Top 21 Actionable SEO Techniques to Use Right Now

Now Merlin could have created content optimized around keywords like “email management” and “productivity tips”.

But he realized that he’d get A LOT more traction by creating — and naming — his own system.

How can you do the same thing?

The next time that you write about a technique that you created — whether it’s a diet tip, productivity hack or system for growing tomatoes — name it.

18. Get Product Reviews at Scale Using Tomoson

Product reviews are one of the best ways to get your name out there (especially for ecommerce sites that sell physical products).

On the surface, product review promotions sound dead-simple:

Send free stuff to bloggers and they review them on their blogs.

There’s one problem with this technique:

It’s a VERY labor-intensive process.

You have to find bloggers, reach out to them, collect their mailing addresses, ship products, keep track of reviews, send email reminders…

It’s a lot of work.

But there’s an easier way: Tomoson.com.

Tomoson is like a dating service that connects bloggers looking for free stuff with site owners looking for exposure and links.

Top 21 Actionable SEO Techniques to Use Right Now

Here’s how it works:

1. Create a “Promotion”. A promotion simply describes the product that you’re giving away:

Top 21 Actionable SEO Techniques to Use Right Now

2. Next, set criteria for blogs that are allowed to participate in your promotion. You can filter by Alexa rank, Twitter followers, and monthly visitors:

Top 21 Actionable SEO Techniques to Use Right Now

3. After you post your promotion, bloggers will start to apply for it. That way, you can see if the blog is a good fit before sending them anything.

Top 21 Actionable SEO Techniques to Use Right Now

Word of warning: Trading free products for links is a big no-no in Google’s eyes. So when you send someone a product, don’t ask for anything in return. If they like it, they’ll review it.

19. Use Expert Roundups to Generate Links and Social Shares on Autopilot

You may have seen Expert Roundups — blog posts that collect insights from a group of experts — blowing up around the web.

And why not?

Expert roundups are one of the few pieces of content that have built-in promotion.

Think about it:

The experts that you feature in your roundup will naturally want to share your content with their audience.

Which means that — if you get influential people to contribute — you’ll get boatloads of traffic and social shares minutes after you hit “publish”.

Best of all, Expert Roundups work in ANY niche…even boring ones.

Here’s an example:

I recently found an Expert Roundup in the travel space.

Top 21 Actionable SEO Techniques to Use Right Now

Even though this is a small blog in a very competitive space, the post has generated over 440 social shares. .

Not to mention links from authority sites in the travel space, like aluxurytravelblog.com (DA57):

Here’s how you can do the same thing:

Step #1: Collect the top blogs and websites in your niche (you can find them using SEO Technique #14 from this post: “Use Best of Lists to Find Awesome Link Targets”).

Collect their name, blog, social media and contact information in a spreadsheet:

Top 21 Actionable SEO Techniques to Use Right Now

Step # 2: Come up with a topic in your niche that a group experts could shed some light on.

Topics that your target audience struggles with is ideal.

For example, in the automotive space there’s a lot of confusion about how to find the right car.

Thousands of variables — from price to safety to resale value — go into buying a new car. That’s a topic where a group of experts could add a ton of value.

Step #3: Email the experts on your list.

Remember that the experts you reach out to are probably busy.

So make sure that you make it EXTREMELY easy for them to respond.

Here’s an email template that would work well in our car Expert Roundup example:

Top 21 Actionable SEO Techniques to Use Right Now

Step #4: Publish the roundup and email your contributors to let them know that it’s live:

Top 21 Actionable SEO Techniques to Use Right Now

And watch the social shares and links roll in

20. Find Niche-Specific Link Building Opportunities Using Flippa

There’s no doubt about it:

Google is putting more and more weight on the niche-relevancy of the links pointing to your site.

But where can you find link building opportunities that are specific to your niche?

Flippa.com:

Top 21 Actionable SEO Techniques to Use Right Now

Flippa is like eBay for websites.

And it’s one of the best places on the web to find untapped link building opportunities.

Why?

Because people that sell their site on Flippa give away every detail about how they built their site.

That means they’ll often show you their keywords, content strategy, (and of course) link sources.

It’s like a downloadable business plan.

Here’s how to do it:

Head over to Flippa and click on All –>Categories:

Top 21 Actionable SEO Techniques to Use Right Now

You’ll end up here:

Top 21 Actionable SEO Techniques to Use Right Now

Flippa shows broad categories on top of closely-related smaller niches:

Top 21 Actionable SEO Techniques to Use Right Now

Find the broad category that fits best with your niche (I’m going to use travel in this example).

Look for sites for sale with a PageRank of at least 2. Here’s one:

Top 21 Actionable SEO Techniques to Use Right Now

The owner of this site actually gives a list of places where he landed editorial links:

Top 21 Actionable SEO Techniques to Use Right Now

Not only does he show you where he got his links from…but HOW he was able to get them:

Top 21 Actionable SEO Techniques to Use Right Now

(Most Flippa sellers are just as forthcoming)

Now you know that they acquired those quality links using PR.

That means you have a list of journalists that are open to covering sites in the travel space.

Can you say jackpot?

21. Use Facebook Ads for Keyword Research

Facebook Ads are an absolute treasure trove of AWESOME keywords.

Think about it: Facebook collects interest and demographic information from over one billion people.

And you can use this information to find keywords that your target audience tends to use in Google search.

It gets better:

Facebook will show you this data for free when you create an ad campaign with them.

Here’s how to use Facebook Ads for keyword research:

Let’s say that you sell iPhone cases on your website.

Head over to Facebook Ads and click on “Create and Ad”:

Top 21 Actionable SEO Techniques to Use Right Now

Then, choose Page Likes –> Continue

Top 21 Actionable SEO Techniques to Use Right Now

Scroll down to the “interests” section of the next page:

Top 21 Actionable SEO Techniques to Use Right Now

Next, enter a keyword in the “Precise Interests” field.

Facebook will actually suggest keyword ideas for you, similar to Google Suggest:

Top 21 Actionable SEO Techniques to Use Right Now

Choose a “Precise Interest” from the list of suggestions.

And Facebook will show you a list of “Suggested Likes and Interests”:

Top 21 Actionable SEO Techniques to Use Right Now

Here’s The Next Step…

Are you ready to use the one of the 21 SEO techniques from this post?

If so, then I recommend grabbing the free checklist I made just for this blog post.

The checklist holds you by the hand and show you how to use all 21 of the strategies listed here…

plus 2 bonus techniques that I didn’t have room for in today’s post.

Click here and enter your email to access the checklist.

Article Source: Top 21 Actionable SEO Techniques to Right Now

See comments

Written by Link Building

Published on #SEO

Repost 0