Rumors for the Samsung Galaxy S7 have suggested the device may include major design overhauls, including a metal unibody; however, this may not be the case. The 2016 flagship may take after its predecessor, the Galaxy S6 in design, the Korea Times recently reported.
The Samsung Galaxy S6 launched in April 2015 with a design much different than other Galaxy devices. It features a metal frame and glass paneling for more premium look, while older devices, which features polycarbonate plastic casing. Samsung also outfitted other 2015 flagships including the Galaxy S6 Edge, the Galaxy S6 Edge + and Galaxy Note 5 with similar designs.
The many rumors for the Galaxy S7 suggest that Samsung is focusing more on hardware upgrades for the device, instead of design overhauls. We expect the smartphone to include powerful chips and a faster and sharper camera in particular. "As the S6 and S6 Edge represented progress, the S7 will have improvements both in picture quality, performance and other some new features. But because smartphones have already been commoditized, you don't need to spend more on a surface overhaul," a source told the Korea Times.
If the Galaxy S7 does have a change in design, it may feature a top-to-bottom curve to its display instead of a left and right curve. However, changing the orientation of the display curve isn’t a major change in comparison to changing the material of which the device is made, for example. Many devices with premium designs currently feature an all-metal unibody, such as the iPhone 6s, the Huawei Mate S or the HTC One A9.
Pundits note that with Samsung having switched up its device design only one year ago, it makes sense that the manufacturer is not quick to introduce more updates to looks. Especially when consumers appear to have more issues with various hardware changes, such as the lack of expandable storage and the smaller battery on the Galaxy S6.
The Samsung Galaxy S7 is expected to be announced in late February, during World Mobile Congress.