Published on May 3 2016

Remember that time you tried to use Windows to find a specific file in your computer? Or, even worse, you tried to find a specific string of text? It should have been a simple affair, and yet it just ended in frustration! Time to get serious about searching for files with FileSeek!

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Published on May 3 2016

The paperless offce was a dream that never quite came to fruition. Sure, people had the ability to scan documents into digital formats, but invariably when they really needed to access them, they'd print them out, setting everything back to square one. It's not just about digitizing your information, you've got to have a way of organizing it! That's exactly what Paperless can do.

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Published on May 3 2016

If you’ve moved out of consumer photo editing applications, no doubt you’ve started working with photos in the RAW format. But while there’s a plethora of photo editors that will work with JPEG files, the field narrows quite a bit when you want to edit RAW files. That’s why it’s so critically important that you hear about Light Developer!

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Light Developer is a top performing and cost effective RAW photo editing application. With Light Developer, you’ll be able to manage RAW images, performing editing, and commit touch-ups without having to tackle a steep learning curve. Engage in high quality noise reduction, portrait optimization, content-base manipulation, and more!

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Find an edit that you really like? Light Developer lets you apply that same edit to multiple photos to achieve a consistent look and feel! Throw in support for a cornucopia of RAW formats from thumbnail to preview and development, plus a search ability based on virtual folders, and there’s no better tool for managing your RAW files than with Light Developer!

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Published on May 3 2016

Ever accidentally lose contacts, photos, messages, or videos on your Android phone or tablet? Whether by deletion, formatting, or some other cause, it’s a hassle at minimum and utter catastrophe at its worst. Save yourself from this nightmare by picking up a copy of iPubsoft Android Data Recovery!

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Published on May 2 2016

You know the drill -- you bookmark a website that's filled with useful information, but when you click on that bookmark later, you can't find the specific part you were reading. Frustrating! Or you're paging through a particularly lengthy and technical PDF document, and you want to save your space for later, but when you go back to it, all of the pages look the same. What a waste of time! But if you use Bookmark Docs, you'll always be able to jump to exactly where you need to!

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Published on May 2 2016

FRAMINGHAM, Mass. April 27, 2016 – According to the latest preliminary release from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 334.9 million smartphones worldwide in the first quarter of 2016 (1Q16), up slightly from the 334.3 million units in 1Q15, marking the smallest year-over-year growth on record. The minimal growth this quarter is primarily attributed to strong smartphone saturation in developed markets, as well as a year-over-year decline from both Apple and Samsung, the two market leaders.

The biggest change to the market, however, was the addition of lesser-known Chinese brands OPPO and vivo, which pushed out previous fourth and fifth place players Lenovo and Xiaomi, respectively. As the China market matures, the appetite for smartphones has slowed dramatically as the explosion of uptake has passed its peak. In 2013, China's year-over-year shipment growth was 62.5%; by 2015, it had dropped to 2.5%. Conversely, the average selling price (ASP) for a smartphone in China rose from US$207 in 2013 to US$257 in 2015.

"Along China's maturing smartphone adoption curve, the companies most aligned with growth are those with products serving increasingly sophisticated consumers. Lenovo benefited with ASPs below US$150 in 2013, and Xiaomi picked up the mantle with ASPs below US$200 in 2014 and 2015. Now Huawei, OPPO, and vivo, which play mainly in the sub-US$250 range, are positioned for a strong 2016," said Melissa Chau, senior research manager with IDC's Worldwide Quarterly Mobile Phone Tracker. "These new vendors would be well-advised not to rest on their laurels though, as this dynamic smartphone landscape has shown to even cult brands like Xiaomi that customer loyalty is difficult to consistently maintain."

"Outside of China, many of these brands are virtually unknown and the ability of these rapidly growing Chinese vendors to gain entry into mature markets such as the United States and Western Europe will be essential if they have aspirations of catching Apple or Samsung at the top," said Anthony Scarsella, research manager with IDC's Mobile Phone team. "Huawei has proven that it can sell increasingly premium devices. In China, Huawei is already recognized as a premium brand, but it is now going toe-to-toe on build quality with premium devices like the Nexus 6P that are available worldwide. While Huawei is furthest along in terms of international recognition, selling equally impressive volumes outside of China remains a challenge for many of these brands, whether it is Xiaomi, Lenovo, OPPO, or vivo. Their ability to drive local growth no longer applies when it comes to international expansion, where premium branding quickly turns to price competition."

Smartphone Vendor Highlights:

Samsung remained the leader in the worldwide smartphone market despite a year-over-year decline of 0.6% in shipments. Despite the slight decline, the new Galaxy S7 and S7 edge sold vigorously in the month of March and was helped by numerous enticing carrier promotions to help push volume. The S7 also brought the reintroduction of a microSD card slot in combination with waterproofing, which looks to have paid off for the Korean giant as early sales look healthy. Within emerging markets, Samsung has performed well with its more affordable J-series as it looks to capture both budget conscious consumers and first-time buyers.

Apple's saw its' first-ever year-over-year decline in the first quarter as volumes slipped to 51.2 million units, down 16.3% from last year. Despite the plethora of new features found on the newer "S" models, current iPhone 6/6 Plus owners may feel that a 6S upgrade may not be warranted at the moment. Apple also announced the new iPhone SE, which looks to challenge similarly priced Android options in numerous emerging markets where Apple has traditionally been seen as too expensive. The SE features all the power of the 6S in a compact form factor that looks to equally target those who desire smaller phones as well. However, at US$399, the SE still faces equally powerful lower-priced devices from competitors, particularly within India and China. As Apple CEO Cook mentioned on the company's earnings call, the SE will begin having an impact on iPhone shipments in the second quarter of 2016.

Huawei's continued domestic dominance, combined with a growing presence outside of China, enabled it to capture the number 3 position worldwide in 1Q16. Shipment volume for Huawei climbed from 17.4 million units in 1Q15 to 27.5 million this quarter for year-over-year growth of 58.4%. Huawei's two-pronged approach with a focus on both premium and entry-level devices proved successful in China as well as in many developed European markets. The recent launch of the P9 smartphone featuring Leica optics provided an additional weapon with which to combat Apple and Samsung. Premium devices like the P9, Mate Series, and Nexus 6, along with entry level devices from its Honor brand, should help Huawei gain further traction worldwide.

OPPO has been shipping smartphones since 2011 and while its primary focus is domestic, it has been shipping internationally since 2012. Landing first in Thailand, then expanding throughout Southeast Asia and more recently to other countries in Asia, the Middle East and Africa, OPPO's focus is on fostering channel partnerships, supplemented with large marketing budgets and entertainment sponsorships to increase visibility, culminating in almost 20% of shipments going outside of China in 2015. OPPO's expansion in China itself has been via offline channels and a strong push to lower-tier cities. In 1Q16, OPPO's 18.5 million shipments represented 153.2% year-over-year growth, the strongest among the top 5.

vivo has also shipped smartphones since 2011, but unlike OPPO has been more focused on domestic markets. It first tested the global marketplace in Southeast Asia and India in 2014. In 2015, less than 10% of its shipments were outside of China. Positioned as a relatively premium product in China, one of its best-selling flagship products, the X5Pro, is also among the most expensive, priced around US$300. Similar to OPPO, vivo's retail presence and marketing in lower-tier markets is particularly strong and a key factor to its growth. The vivo brand is also slightly differentiated by its focus on audio. With 14.3 million units shipped in 1Q16, and 123.8% year-over-year growth, vivo remains in tight competition with the other top 10 players.

Worldwide Smartphone Growth Goes Flat in the First Quarter as Chinese Vendors Churn the Top 5 Vendor List, According to IDC

Notes:

• Data is preliminary and subject to change.

• Vendor shipments are branded device shipments and exclude OEM sales for all vendors

• The "Vendor" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.

Worldwide Smartphone Growth Goes Flat in the First Quarter as Chinese Vendors Churn the Top 5 Vendor List, According to IDC

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Published on May 2 2016

THE SMARTPHONE MARKET has gone flat. Worldwide, smartphone makers shipped 334.9 million handsets in the first quarter of 2016, according to market research firm IDC. That marks a measly 0.2 percent increase over the same period last year, the smallest year-over-year growth ever recorded.

This means the era of insane smartphone growth is all but over. Apple, which always seemed unstoppable, saw iPhone sales drop 16 percent year over year last quarter. That’s the first time since the iPhone’s debut in 2007 that’s happened. Granted, the iPhone did account for $32 billion in revenue last quarter, but even Apple is feeling the new normal.

There are many reasons why the market has settled, but the biggest is this: everyone who wants a smartphone has one, and the phones they’re buying are so good that they don’t need to upgrade as often. Vendors now have a better sense of where they stand, and fighting for market share will become tougher. At the top of the pack, at least for the moment? Samsung, which moved 81.9 million smartphones last quarter, more than the next two companies (Apple and Huawei) combined, according to IDC’s latest report.

One reason Samsung continues leading the market is because the South Korean company offers wide-ranging choice—essentially, a phone for everyone, from entry level to super-premium. This lets it target both emerging and established markets. Case in point: The high-end Galaxy S7 and S7 Edge “sold vigorously” in March, IDC reports, while the company’s J-series attracted budget-conscious and first-time buyers.

Apple is adopting a similar strategy with its introduction of the smaller, relatively cheaper iPhone SE, which is basically an iPhone 6S in an iPhone 5s body. Expanding its product line to attract those on a budget could help Apple boost profits in mature markets—though no one will know if this plan worked until Apple releases its next earnings report.

Unpredictable China

One other interesting tidbit out of IDC’s report: two lesser-known Chinese brands, Oppo Electronics and Vivo, placed fourth and fifth in the ranking of top smartphone vendors, supplanting more familiar brands Lenovo and Xiaomi.

This isn’t terribly surprising given that China is the world’s largest smartphone market. Still, growth has stagnated there, too. According to IDC’s report, year-over-year shipments in China grew 2.5 percent last year, a stunning decline from the 62.5 percent growth recorded in 2013.

In the beginning, everyone thought Chinese consumers wanted cheap, homegrown Android phones, and pointed to the fact Xiaomi was, at one time, the largest smartphone vendor in China. Apple thought its budget-minded iPhone 5c might grab a piece of that market, but the Chinese had other ideas. The iPhone 5c consistently lagged behind Apple’s more premium offerings. And now, IDC’s data suggests people are going more upscale. The average selling price of a smartphone in China rose from $207 in 2013 to $257 last year.

Hence the success of companies like Huawei, Oppo and Vivo, all of which offer smartphones for $250 or so. That gives them a strong position, says IDC senior research manager Melissa Chau. But that doesn’t mean fortunes may change. “This dynamic smartphone landscape has shown to even cult brands like Xiaomi that customer loyalty is difficult to consistently maintain,” Chau says. So although the market has stagnated, handset makers’ fortunes will continue to and fall.

Article Source: It’s Official: The Smartphone Market Has Gone Flat

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Published on May 2 2016

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.

The mobile statistics that the team at Smart Insights curate in the regular updates to this article include:

  • Ownership of smartphone vs Desktop
  • Mobile vs desktop media and website use
  • Mobile advertising response
  • Smartphone vs Tablet vs Desktop conversion rates

Well, we're now past the mobile Tipping Point as this report from comScore shows. So it's no longer a case of asking whether mobile marketing important, we know it is! It's now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are.

Mobile Marketing Statistics compilation

To help you keep up-to-date with the rise in consumer and company adoption of mobile and its impact on mobile marketing, I will keep this post updated throughout 2016 as the new stats come through to support our 120 page Expert members Ebook explaining how to create a mobile marketing strategy. We also have this free summary mobile strategy briefing for Basic members.

We have grouped the latest mobile stats under these headings for key questions marketers need to answer about mobile to help them compete:

  • Q1. Time spent using mobile meida
  • Q2. Percentage of consumers using mobile devices
  • Q3. How many website visits are on mobile vs desktop devices?
  • Q4. Mobile device conversion rates and visit share for Ecommerce sites?
  • Q5. Mobile - app vs mobile site usage?
  • Q6. How important are mobile ads

OK, let's go!

Mary Meeker's annual spring updates on mobile are a must-read if you follow consumer adoption of technology platforms, so we have used some of the key findings from the latest KPCB mobile technology trends by Mary Meeker. Her deck is nearly 200 slides, so we have selected the statistics which best summarise the importance of mobile devices today.

The latest data shows that we are now well past the tipping point mentioned at the top of this post. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).

Mobile Marketing Statistics compilation

The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are.

The trend in mobile device usage ('vertical screens') compared to all screen use again shows that we're well past the tipping point.

Mobile Marketing Statistics compilation

We've created a new summary showing the global popularity of using different digital devices using data from Global Web Index to include in for our State of Digital Marketing 2015 infographic.

It clearly shows the popularity of smartphone ownership and emerging mobile devices like Smartwatches.

Mobile Marketing Statistics compilation

Insight from comScore published in their February 2014 market review shows the picture that marketers need to build up. This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed.

Mobile Marketing Statistics compilation

You need to answer this for your own site. As Rob Thurner explained in his post on KPIs toreview mcommerce effectiveness, it's important to keep track of the split between users of mobile and desktop devices visiting your site(s). Using advanced segments in Google Analytics is the best way to do this.

However, we need to be careful with interpreting data on hours spent, since we spend most of our time on smartphones checking email and using social media. This has led to the common mantra of 'mobile-first' design which I think is dangerous. Although mobile is growing in importance, this data from Adobe's latest Digital Index shows that in all industries the majority of visits are still on desktop.

Article Source: Mobile Marketing Statistics compilation

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Published on May 2 2016

Chinese phone makers Oppo and Vivo pass Xiaomi in global phone sales

Being the “it” smartphone sure doesn’t last long.

New data from IDC finds that Xiaomi now trails several of its less well known Chinese rivals when it comes to global market share. Overall, there were 334.9 million smartphones worldwide in the first quarter of 2016, IDC said, up very slightly from the 334.3 million units a year ago. That marks the smallest year-over-year growth on record.

Oppo and Vivo, two names unfamiliar to most Americans, are now the No. 4 and No. 5 phone sellers behind Samsung, Apple and Huawei, another big Chinese hardware maker. Huawei is also on the rise, still far short of its goal of supplanting Apple and Samsung, but at least closing the gap on the two leaders.

Oppo and Vivo are mostly known in the Chinese market, though Oppo now gets about 20 percent of its sales from outside its home turf.

The shift in market share is all the more important as growth in the smartphone market stalls. While a rising tide lifted all boats, the choppy waters now could sink some of the vessels sailing in the Android ocean.

“These new vendors would be well-advised not to rest on their laurels though, as this dynamic smartphone landscape has shown to even cult brands like Xiaomi that customer loyalty is difficult to consistently maintain,” IDC’s Melissa Chau said in a statement.

Apple felt its own China pinch, with sales there down roughly 25 percent from a year ago, though it stayed in the No. 2 spot with 15 percent market share. Samsung, which is holding its developer conference in San Francisco this week, held roughly flat from a year ago, accounting for about a quarter of global smartphone sales.

Chinese phone makers Oppo and Vivo pass Xiaomi in global phone sales

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Published on May 2 2016

The latest data from research firm IDC reveals that Apple's smartphone market share dropped to 15.3 percent in the March quarter as the worldwide smartphone market fell nearly flat during the first three months of 2016.

iPhone Drops to 15% Market Share as Smartphone Market Goes Flat

Apple yesterday reported iPhone sales of 51.2 million during the three-month period ending March 26, compared to 61.2 million units and 18.3 percent market share in the year-ago quarter. Meanwhile, overall smartphone shipments totaled 334.9 million during the quarter, a year-over-year increase of only 500,000 units.

Samsung continued to lead the market with 81.9 million smartphones shipped for 24.5 percent market share, down only slightly from 24.6 percent in the year-ago quarter. Huawei, OPPO, and Vivo rounded off the top five smartphone makers in the quarter as Chinese vendors continue to churn the top of the charts.

Huawei, which manufactures Google's popular Android-based Nexus 6P smartphone, shipped 27.5 million handsets during the quarter for 8.2 percent market share as it attempts to compete with Apple and Samsung in the U.S. market and other regions beyond China. Its market share was 5.2 percent one year ago.

OPPO and Vivo, meanwhile, pushed out Lenovo and Xiaomi respectively for the fourth and fifth spots on the top smartphone vendors list.

Article Source: iPhone Drops to 15% Market Share as Smartphone Market Goes Flat

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